In the Coleman-Rainwater social class structure the 'new rich' refers to the:

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The 'new rich' in the Coleman-Rainwater social class structure refers to the lower-upper class, which consists of individuals who have recently acquired wealth and status through entrepreneurial enterprises, such as owning a successful business or company. This group is often characterized by conspicuous consumption and a desire to display their wealth through material possessions.

In the Coleman-Rainwater Social Class Structure the 'New Rich' Refers