Diffusion enhancement strategies refer to:
A) marketing mix variables manipulated to overcome potential resistance to an innovation.
B) the use of very heavy introductory marketing efforts.
C) the steps a consumer uses to evaluate a new product.
D) making a new product seem familiar.
Correct Answer:
Verified
Q31: A role stereotype is:
A) individual variation in
Q32: Informational influence occurs when:
A) an individual uses
Q33: An example of a dynamically continuous innovation
Q34: Identification influence occurs when:
A) a group of
Q35: Public necessities tend to be associated with
Q37: An individual who notices several fellow runners
Q38: Normative influence occurs when:
A) an individual uses
Q39: Role acquisition refers to:
A) new roles that
Q40: The adoption process:
A) is most relevant for
Q41: The process of one person receiving information
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