After a general target market is selected, the strategy whereby the firm initially focuses on those individuals within the target market most likely to be innovators and early adopters is called:

Question

Quizplus · Accepted Answer

Focusing on innovators and early adopters within the target market is known as a 'moving target market' approach, as these individuals are more likely to try new products and provide feedback for improvement. This strategy allows the firm to refine their product before introducing it to the broader target market.

After a General Target Market Is Selected, the Strategy Whereby