The process of one person receiving information from the mass media and passing it on to others is known as:

Question

Quizplus · Accepted Answer

The two-step flow of communication refers to the process where information flows from the media, through opinion leaders or influencers, and then to the wider audience. This means that information is filtered and interpreted by these opinion leaders, who then pass it on to others in a way that reflects their own views and opinions. This model suggests that the media alone does not have a direct or powerful influence on the audience, but that these opinion leaders play a critical role in shaping public opinion.

The Process of One Person Receiving Information from the Mass