Factors affecting the spread of innovations include:
A) marketing effort, fulfilment of felt need and compatibility.
B) type of group, complexity and consumer roles.
C) relative advantage, purchase involvement and type of decision.
D) all of the given answers.
Correct Answer:
Verified
Q48: To use opinion leadership, marketers can:
A) create
Q49: A purchase mate:
A) is a person who
Q50: The role of a university student has
Q51: Bob is trying to fill more roles
Q52: Evolving roles:
A) present marketers with potential challenges
Q53: Online word-of-mouth communication:
A) differs from traditional word-of-mouth
Q54: A weak source within an online community:
A)
Q56: Julie is knowledgeable across a wide array
Q57: What are some of the key characteristics
Q58: Laggards:
A) enjoy social interaction but do not
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