If relative advantage is low, a suitable diffusion-enhancement strategy would be:

Question

Quizplus · Accepted Answer

If the relative advantage of a product is low, it means that it does not have many advantages over the current products in the market. In such a scenario, it is best to redesign the product to improve its features and make it more attractive to potential customers. This would increase the chances of it being adopted and diffused successfully. Using a skilled salesforce or giving free samples may not be effective if the product itself is not compelling enough to generate demand.

If Relative Advantage Is Low, a Suitable Diffusion-Enhancement Strategy Would