Knowledge and attitudes about stores, products and brands that are important for actual purchase are examples of:

Question

Quizplus · Accepted Answer

Directly relevant consumer learning is the acquisition of knowledge and attitudes about stores, products, and brands that are important for actual purchase. This type of learning directly affects a consumer's decision-making process. Indirectly relevant consumer learning, on the other hand, involves knowledge and attitudes that are not directly related to the purchase decision.

Knowledge and Attitudes About Stores, Products and Brands That Are