When a parent alters the child's belief in an advertisement, the parent is imparting consumer socialisation through:

Question

Quizplus · Accepted Answer

The parent is mediating the child's exposure to advertising, which is a key way in which consumer socialization occurs. Instrumental training involves direct instruction on how to perform a task or behave in a certain way, and may apply in some cases (e.g. teaching a child how to use a product). Modelling involves the child imitating the behavior of others, which can also contribute to consumer socialization. However, neither of these choices specifically reflects the parent's role in altering the child's belief in an advertisement.

When a Parent Alters the Child's Belief in an Advertisement