For the cereal purchase process in a nuclear family:

Name: For the cereal purchase process in a nuclear family:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

All of the given answers are correct. Children are often influencers as they may request or express interest in certain cereals, leading their parents to purchase them. However, parents are often the purchasers who make the final decision and purchase the cereal. Therefore, marketing communications can be targeted at both parents and children to influence their decision-making process.

For the Cereal Purchase Process in a Nuclear Family