What are some of the limitations of psychographic segmentation? Illustrate your answer by using examples.
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Q42: AIO stands for:
A) activities, interests and opinions.
B)
Q43: Which of the following is not a
Q44: Which of the following is not a
Q45: Compared to the youth of earlier generations,
Q46: Tweens:
A) overlap with generation Y.
B) aspire to
Q48: Based on Yankelovich and Meer's (2006) research,
Q49: AORTA:
A) means 'always online and real-time available'.
B)
Q50: When targeting seniors:
A) avoid products with 'senior-proof'
Q51: What are exographics, and how can these
Q52: Which of the following is not recommended
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