Based on the ideal point multi-attribute attitude model presented in the text, the consumer's attitude toward a product is reasonably favourable when the attitude source is _________________.

Question

Quizplus · Accepted Answer

The ideal point multi-attribute attitude model takes into consideration consumer's attitudes toward competing products or brands. Therefore, the numerical value of the attitude source alone cannot determine if the consumer's attitude is favourable or not. It depends on how it compares with attitudes towards competing products or brands.

Based on the Ideal Point Multi-Attribute Attitude Model Presented in the Text