Benefit segmentation is different to lifestyle segmentation because it involves grouping consumers in segments on the basis of:
A) similar affective ratings.
B) similar perceptions/beliefs of performance on specific attributes.
C) similar behavioural components.
D) none of the given answers.
Correct Answer:
Verified
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A) the
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Q24: Low credibility sources have a(n) _ impact
Q25: The larger the attitude score (using the
Q26: Which of the following is not important
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Q28: Under some conditions, the discounting of the
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