Under some conditions, the discounting of the message caused by a non-credible source dissipates over time and the message produces attitude changes similar to one delivered by a credible source. This is known as:

Question

Quizplus · Accepted Answer

The described phenomenon is known as the sleeper effect, where initially discounted persuasive messages from non-credible sources become more persuasive over time as the source is forgotten but the message still remains. The other choices (A, B, and D) do not accurately describe this phenomenon.

Under Some Conditions, the Discounting of the Message Caused by a Non-Credible