A population segment is a group of consumers who are clustered together based on family ties.

Name: A population segment is a group of consumers who are clustered together based on family ties.
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Question

Quizplus · Accepted Answer

A population segment can be clustered together based on various factors such as age, gender, income, geographic location, interests or behavior. Family ties is only one possible factor among many that can define a population segment.

A Population Segment Is a Group of Consumers Who Are