Demographics are used to describe:
A) subcultures' lifestyles.
B) consumers' values.
C) important aspects of the marketing mix.
D) a population in terms of its size, structure and distribution.
Correct Answer:
Verified
Q23: A concern in using the VALS typology
Q24: Experiencers are best described as:
A) young, impulsive
Q25: Strivers are best described as:
A) introspective.
B) impulsive,
Q26: The increased participation of women in the
Q27: Lifestyle:
A) provides the basic motivation for purchases
Q29: 'Cohort effect' refers to the fact that:
A)
Q30: Changes in disposable income can be directly
Q31: The current way in which males are
Q32: Lifestyle is influenced by:
A) demographics and personality.
B)
Q33: Innovators are best described as:
A) introspective.
B) impulsive,
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