Ethnicity Forms the Basis of a Population Segment

Ethnicity forms the basis of a population segment:

A) only when members of an ethnic group can be identified.
B) to the extent that their behaviour can be projected to the larger culture of which they are a part.
C) whenever there are consumers of different ethnicities that buy the same product.
D) only when members of that group identify with it and base some of their behaviours on its norms.