A concern in using the VALS typology is that:
A) VALS are individual measures but many consumption decisions are household decisions.
B) VALS may not be useful for non-important purchases such as detergent.
C) most individuals have characteristics of several categories.
D) All of the given answers are correct.
Correct Answer:
Verified
Q18: Age is a powerful determinant of the
Q19: The first measuring instrument in psychographic research
Q20: An achievement role is based on performance
Q21: The buying-power index (BPI) is an index:
A)
Q22: As male shoppers become increasingly involved in
Q24: Experiencers are best described as:
A) young, impulsive
Q25: Strivers are best described as:
A) introspective.
B) impulsive,
Q26: The increased participation of women in the
Q27: Lifestyle:
A) provides the basic motivation for purchases
Q28: Demographics are used to describe:
A) subcultures' lifestyles.
B)
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