The increased participation of women in the workforce has resulted in:
A) changing perceptions, with women seeing themselves in terms of motivation towards work rather than simply as working or non-working.
B) marketers developing brand-positioning strategies for goods and services that appeal to the increasingly diverse women's market.
C) a change in the way VALS has been designed.
D) changing perceptions, with women seeing themselves in terms of motivation towards work rather than simply as working or non-working and marketers developing brand-positioning strategies for goods and services that appeal to the increasingly diverse women's market.
Correct Answer:
Verified
Q21: The buying-power index (BPI) is an index:
A)
Q22: As male shoppers become increasingly involved in
Q23: A concern in using the VALS typology
Q24: Experiencers are best described as:
A) young, impulsive
Q25: Strivers are best described as:
A) introspective.
B) impulsive,
Q27: Lifestyle:
A) provides the basic motivation for purchases
Q28: Demographics are used to describe:
A) subcultures' lifestyles.
B)
Q29: 'Cohort effect' refers to the fact that:
A)
Q30: Changes in disposable income can be directly
Q31: The current way in which males are
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