Groups serve as a ____________ and as a ___________ for the individual.
A) social stimulant; social determinant
B) segmentation point; target market
C) reference point; source of information
D) None of the given answers are correct.
Correct Answer:
Verified
Q27: The product section of the consumer behaviour
Q28: The marketing manager should view the consumer
Q29: Non-verbal communication:
A) is irrelevant for marketing strategy.
B)
Q30: Motives are:
A) forces that initiate and direct
Q31: Consumer lifestyle includes:
A) a focus on luxury
Q33: The post-purchase process involves:
A) consumer redress.
B) consumer
Q34: The consumer behaviour audit is a:
A) review
Q35: Social class:
A) is unrelated to consumer lifestyle.
B)
Q36: Global marketing is:
A) rapidly sweeping the world
Q37: All of the following relate to culture
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