A group is made up of:
A) people who tend to know each other.
B) two or more people who have a purpose for interacting over some extended period of time.
C) two or more people who occupy the same space in any one moment.
D) all of the given answers.
Correct Answer:
Verified
Q18: The marketing manager can view the consumer
Q19: Benefit segmentation:
A) is useful only for business-to-business
Q20: Consumer behaviour is:
A) a complex, multidimensional process.
B)
Q21: Post-purchase process includes:
A) use.
B) disposal.
C) repurchase behaviour.
D)
Q22: Which of the following is not an
Q24: Which of the following often leads to
Q25: We learn our culture and social class
Q26: Which is the following is not one
Q27: The product section of the consumer behaviour
Q28: The marketing manager should view the consumer
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