In low-involvement purchase decisions:

Question

Quizplus · Accepted Answer

In low-involvement purchase decisions, consumers tend to make quick and simple evaluations of performance, often based on limited information or prior experience. They are less likely to consider multiple performance criteria or engage in extensive comparison shopping or product research. Therefore, choice A is the best answer. Choices B and C are incorrect because substitution can still occur in low-involvement purchases and many performance criteria are not typically used. Choice D is incorrect because not all of the given answers are correct.

In Low-Involvement Purchase Decisions