The government is putting together an ad campaign to encourage citizens to wash their hands more often during flu season. Based on your knowledge about fundamental motives and the use of denial, which slogan would work the best?

Question

Quizplus · Accepted Answer

The best choice is C because it appeals to the fundamental motive of self-preservation and includes a positive message of how washing hands can keep one well. A message that emphasizes negative consequences (choices A and B) can trigger denial, leading people to reject the message altogether. Choice D may not be effective because it relies on hindsight bias and does not provide clear advice on what people should do to avoid ending up in a hospital bed.

The Government Is Putting Together an Ad Campaign to Encourage