You drive past a billboard advertising a certain candy bar every day,but never really notice the ad.If this billboard is priming you to purchase the candy bar,which of the following is most likely to happen?

Question

Quizplus · Accepted Answer

Priming can increase the likelihood of a consumer considering and potentially purchasing a product. Option A is too extreme, as the ad may not necessarily result in an urge to buy several candy bars. Option B is unlikely, as dreaming about a product does not typically lead to a purchase. Option D is possible, but not guaranteed, as the individual may not necessarily experience strong cravings. Therefore, option C is the best choice, as it suggests that the individual is more likely to consider and possibly purchase the candy bar at a snack bar when hungry.

You Drive Past a Billboard Advertising a Certain Candy Bar