In evaluating programs like Earning by Learning,in which children are offered rewards (e.g.,money,pizza)for reading books,a social psychologist might remind us that

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This choice suggests that rewards could have a negative impact on children's motivation for reading. They might become solely focused on earning the reward rather than enjoying the act of reading itself. This could potentially damage their long-term interest in reading and ability to read for intrinsic reasons. A social psychologist would recognize the importance of intrinsic motivation in creating lasting behavior change.

In Evaluating Programs Like Earning by Learning,in Which Children Are