Recall that Jack Brehm (1956)asked women to rate the desirability of a number of appliances,and then allowed them to choose one of those appliances as a gift.Twenty minutes later,all women re-rated the same appliances,including the one they chose.According to his findings,which of the following (fictitious)participants would rate the toaster lower than she had originally?

Question

Quizplus · Accepted Answer

When people make a choice between two similarly desirable options, they often experience cognitive dissonance and later rate the chosen item higher and the rejected item lower to justify their decision. June, who chose the waffle iron instead of the toaster, would likely rate the toaster lower to justify her choice.

Recall That Jack Brehm (1956)asked Women to Rate the Desirability