Recall that Jon Jecker and David Landy (1969)conducted an experiment in which some participants were asked by the experimenter to return the monetary compensation they had received as a special favor to him,while others were asked by the department secretary to return the money as a favor to the psychology department,and still others received no such request for the return of their compensation.The researchers found that participants who were approached by the experimenter evaluated him better than did participants in the other two experimental conditions.Why?

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This phenomenon is known as cognitive dissonance, which is a feeling of discomfort when our actions do not align with our beliefs or values. By returning the compensation as a favor, participants in the first experimental condition justified their behavior by believing that they were doing a favor for the experimenter rather than returning the compensation solely because they felt guilty about receiving too much money. This, in turn, led them to evaluate the experimenter more positively.

Recall That Jon Jecker and David Landy (1969)conducted an Experiment