Triandis (1995) has argued that dissonance-reducing behaviors may be less prevalent on the surface in societies in which

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Triandis argues that in societies where the needs of the group matter more than the individual, dissonance-reducing behaviors may be less prevalent on the surface. This is because individuals in such societies may prioritize maintaining social harmony over reducing their own dissonance.

Triandis (1995) Has Argued That Dissonance-Reducing Behaviors May Be Less