The Yale Attitude Change approach to persuasion emphasizes which of the following three aspects of persuasion?
A) the source; the nature of the communication; the nature of the audience
B) the source; the need for cognition; the implicit attitudes of the audience
C) the source; the nature of the communication; the route of processing (central/peripheral)
D) the personality of the audience; the nature of the message; the social status of the speaker
Correct Answer:
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