Imagine that you are trying to persuade an audience to buy your brand of toothbrush.You know that the audience's attitudes about toothbrushes are cognitively based.You should construct an argument that emphasizes

Question

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Since the audience's attitudes about toothbrushes are cognitively based, it is important to focus on presenting logical arguments that provide information and evidence about the benefits of using your toothbrush. Emphasizing the important health features of your toothbrush is the best choice because it appeals to the audience's rational thinking and logical evaluation of the product. This approach can help persuade them to choose your brand over competitors, based on the quality and effectiveness of your toothbrush. A and C are also valid options, but they appeal more to emotional and value-based attitudes rather than cognitive ones. D is not a good choice as it would only dilute the strength of your argument and potentially work against you in persuading the audience to choose your brand.

Imagine That You Are Trying to Persuade an Audience to Buy