A public service ad on television shows a young boy resisting the attempts of someone off camera to persuade him to accept drugs.The boy resists each and every enticement (e.g.,"It'll make you fly!" or "Come on,this one's free!").The camera then pans back,and the boy's father hugs him and says,"Good job,son!" This ad illustrates the use of ____ to increase resistance to attitude change.

Question

Quizplus · Accepted Answer

The ad is using attitude inoculation technique to increase resistance to attitude change by exposing the boy to weakened arguments and helping him develop counterarguments against them. The father's affirmation of his son's resistance also reinforces his beliefs and strengthens his attitude. Psychological reactance, fear appeals, and two-sided arguments are not used in this ad.

A Public Service Ad on Television Shows a Young Boy