Tom is trying to quit smoking.His parents, siblings, wife, children, and his doctor have all emphasized to him how important it is for him to quit.According to the theory of planned behavior, what factor is most likely to interfere with Tom's forming a firm behavioral intention to quit?

Question

Quizplus · Accepted Answer

Perceived behavior control refers to the belief that one has the ability to perform a given behavior. In Tom's case, if he does not believe that he has control over his smoking habit and ability to quit, this may interfere with his forming a firm behavioral intention to quit. While attitudes and subjective norms can also impact behavior, perceived behavior control is likely to be the most relevant factor in this scenario. Attitude accessibility refers to the ease with which an individual can retrieve an attitude from memory and is not directly related to forming a behavioral intention.

Tom Is Trying to Quit Smoking