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Researchers Have Conducted Nearly 300 Split Cable Market Tests to Assess

Question 193

Multiple Choice

Researchers have conducted nearly 300 split cable market tests to assess the effectiveness of advertisements.They have found that advertising is especially likely to work for


A) new products.
B) products like computers that are "luxuries."
C) products like toothpaste that are "necessities."
D) old products that have changed their image.

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