Recall that Muzafer Sherif (1936)placed participants in a dark room and asked them to estimate the movement of a dot of light projected on a screen.This study of the autokinetic effect demonstrated the power of

Question

Quizplus · Accepted Answer

Sherif's study demonstrated the power of informational social influence, which refers to the influence that others have on our thoughts and behaviors when we are uncertain about what to do. Participants in the study were unsure about the movement of the dot of light, and so they turned to the judgments of others to gain information and establish a sense of accuracy. This led to a convergence of individual judgments over time. Normative social influence refers to the influence that others have on our actions in order to be accepted and belong to a group. Conversion refers to a change in beliefs or values due to persuasion or pressure, and obedience refers to compliance with commands from an authority figure.

Recall That Muzafer Sherif (1936)placed Participants in a Dark Room