Le Bon (1895) documented that emotions and behaviors can spread rapidly through a crowd, an effect known as

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Le Bon's concept of the spread of emotions and behaviors in a crowd is known as contagion. Mass psychogenic illness refers to a group of people experiencing symptoms of a particular illness with no apparent medical cause. Persuasion refers to the deliberate attempt of one person to influence the attitudes or behaviors of another. Normative social influence refers to the influence of social norms and the desire to be accepted by a group. While all of these concepts may be relevant to the study of group behavior, none accurately describe Le Bon's specific concept of the spread of emotions and behaviors in a crowd.

Le Bon (1895) Documented That Emotions and Behaviors Can Spread