Going along with the crowd (e.g., swallowing goldfish, smoking pot, train-surfing) because of a fear of social exclusion is an example of

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Normative social influence refers to conforming to the norms or rules of a group in order to fit in and be accepted. In this example, individuals are engaging in risky behaviors that may not necessarily align with their personal values or beliefs, but they do so in order to avoid being excluded or rejected by their peers.

Going Along with the Crowd (E