An anti-drinking ad states,"Students at this school,on average,only drink three drinks per week." If someone typically drinks no alcoholic beverages per week,but after seeing the ad starts consuming more because they are "below average," this person is exhibiting the

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This person is exhibiting the boomerang effect, which occurs when an attempt to change someone's behavior backfires and leads them to engage in the opposite behavior. In this case, the person who previously drank no alcoholic beverages may start drinking more because they perceive themselves as being "below average" compared to their peers who drink three drinks per week. This is an example of how social norms can sometimes have unintended consequences on behavior.

An Anti-Drinking Ad States,"Students at This School,on Average,only Drink Three