In explaining the process by which kin selection works to encourage altruism, evolutionary psychologists would argue that

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Evolutionary psychologists would argue that over time, genes of individuals who follow the "biological importance" rule (helping those who share their genes) will be more likely to survive and be passed on to future generations. This is because organisms that help those who share their genes (such as close relatives) increase the likelihood of their genes being passed on, even if it means sacrificing their own reproductive success. This process, known as kin selection, can therefore promote altruism towards close relatives.

In Explaining the Process by Which Kin Selection Works to Encourage