You are marketing a department store.Based on results of research by Bushman and Bonacci (2002)about people's memory for products and services advertised during different types of television programs,which program should you direct your advertising dollars to?

Question

Quizplus · Accepted Answer

According to the research conducted by Bushman and Bonacci (2002), people's memory for products and services advertised during neutral programs like Candid Camera is significantly better than those advertised during violent and sexually explicit programs like The Sopranos, Sex and the City, and Howard Stern. Therefore, directing advertising dollars towards Candid Camera would be the optimal choice for marketing a department store.

You Are Marketing a Department Store