Recall that participants in Michael Kahn's (1966)experiment were insulted by an alleged medical technician and that those who were allowed to vent their hostility to the technician's supervisor subsequently felt even greater dislike and hostility towards the technician than did those who did not get a chance to complain.This increase in dislike after complaining is most likely due to

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This increase in dislike after complaining can be explained by dissonance reduction processes. This occurs when people feel uncomfortable with their own behavior or attitudes, and they try to reduce the discomfort by changing their attitudes or beliefs to be consistent with their behavior. In this case, participants may have felt discomfort after complaining because they may have realized their behavior was not justified or rational. Thus, to reduce this discomfort, they may have increased their dislike and hostility towards the technician to justify their behavior.

Recall That Participants in Michael Kahn's (1966)experiment Were Insulted by an Alleged