Robert Cialdini and his colleagues (1976)counted the number of college insignia T-shirts worn by university students on the Monday after their teams played football.These researchers found that students were more likely to wear such shirts after victories than after losses.These findings suggest that

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The fact that students were more likely to wear college insignia T-shirts after victories suggests that they identify with and take pride in their university or team, which is a key aspect of in-group identification.

Robert Cialdini and His Colleagues (1976)counted the Number of College