Kunda and Oleson (1997)presented participants with just one or two examples of information that strongly challenged their pre-existing stereotypes.These researchers found that,when presented with just one or two examples that challenge a strongly held stereotype,people

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Kunda and Oleson (1997) found that when presented with just one or two examples that challenge a strongly held stereotype, people tend to dismiss the new information and strengthen their stereotypic beliefs, rather than creating new subtypes, abandoning their stereotypes, or revising their stereotypes as the bookkeeping model would predict. This phenomenon is known as the "confirmation bias" and occurs because people tend to seek out and interpret information in ways that confirm their pre-existing beliefs.

Kunda and Oleson (1997)presented Participants with Just One or Two