Ernest Campbell and Thomas Pettigrew (1959)discovered that many ministers who supported desegregation in Little Rock,Arkansas did not use their pulpits to air their (unpopular)views for fear of losing contributions and church members.This is a real world example of the power of ____ to exacerbate prejudice and discrimination.

Question

Quizplus · Accepted Answer

Normative conformity refers to the tendency to conform to social norms in order to avoid social censure or gain approval. In this case, the ministers were likely conforming to the norm of segregation in order to avoid losing contributions and members, even though their personal beliefs may have supported desegregation.

Ernest Campbell and Thomas Pettigrew (1959)discovered That Many Ministers Who