The Saturn Corporation (once a division of GM)was permanently closed in 2009.What went wrong with Saturn?
A) Saturn's cars sold at prices higher than rivals Honda or Toyota,so they could not sell many cars.
B) Saturn sold cars below the prices of Honda or Toyota,earning a low 3% rate of return.
C) Saturn found that young buyers of Saturn automobiles were very loyal to Saturn and GM.
D) Saturn implemented a change management view that helped make first time Saturn purchasers trade up to Buick or Cadillac.
E) all of the above

Question

Quizplus · Accepted Answer

Saturn's strategy of selling cars below the prices of Honda or Toyota led to a low 3% rate of return, which was not sustainable in the long-term.

The Saturn Corporation (Once a Division of GM)was Permanently Closed