Microsoft's success over Apple although Apple had a technologically superior product is the result of:
A) increasing returns in a network-based business
B) Microsoft's economies of scale over a wide range of output
C) the revenue sources derived from Microsoft's intellectual property
D) superior marketing and promotions
E) all of the above

Question

​Microsoft's success over Apple although Apple had a technologically superior product is the result of:
A) ​increasing returns in a network-based business
B) ​Microsoft's economies of scale over a wide range of output
C) ​the revenue sources derived from Microsoft's intellectual property
D) ​superior marketing and promotions
E) ​all of the above

Quizplus · Accepted Answer

Microsoft's success over Apple, despite Apple's superior technology, is largely attributed to increasing returns in a network-based business, where the value of Microsoft's products increased as more people used them, creating a dominant network effect.

​Microsoft's Success Over Apple Although Apple Had a Technologically Superior

Microsoft's Success Over Apple Although Apple Had a Technologically Superior