In developing a questionnaire,you should frequently alter scale order (for example on some questions 1 is best and 5 is worst;and on other questions 1 is worst and 5 is best).Many respondents will read the first two questions and then just fill out the questionnaire using the scale for the first two questions.By altering the scale order,respondents will have to read each question carefully and read the possible responses carefully,which will result in better and more reliable feedback.
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