Which of the following scenarios exemplifies the concept of an omni-channel retail experience?
A)In addition to physical stores,a fashion brand launches a virtual store and a mobile application to make online shopping more convenient for its consumers.
B)An automobile manufacturer launches a website to disseminate information to consumers about its newly launched and existing vehicles.
C)A social media platform acquires a mobile messenger to extract information and provide customized ads to consumers based on their likes and dislikes.
D)An online retailer with no traditional brick-and-mortar stores becomes a mobile-only retailer.

Question

Quizplus · Accepted Answer

Omni-channel retailing involves integrating multiple methods of shopping available to consumers (e.g., online, in a physical store, or through a mobile app) to provide a seamless shopping experience. Choice A exemplifies this by describing a fashion brand that offers physical stores, a virtual store, and a mobile application, thereby providing a cohesive and integrated shopping experience across different channels.

Which of the Following Scenarios Exemplifies the Concept of an Omni-Channel