Movecon Inc. ,a footwear manufacturing company,sells its products both through its website and its physical stores.However,it offers the same prices and discounts in both the platforms.Movecon Inc.has taken these measures to minimize a potential _____.

Question

Quizplus · Accepted Answer

By offering the same prices and discounts in both the website and physical stores, Movecon Inc. is avoiding channel conflict, which may occur when products are priced or promoted differently across different sales channels. This may cause confusion among customers and create tension between the different sales channels. As the question does not mention any concern related to fraud, identity theft, or phishing, options A, B, and C are not relevant.