A company includes an instant coupon as part of its product's package that gives buyers a discount on the product's retail price.What is the company attempting to do?
A)Increase sales
B)Provide negative information about its competitors
C)Stabilize sales by employing personal selling
D)Differentiate the product

Question

Quizplus · Accepted Answer

By offering an instant coupon, the company is attempting to incentivize customers to purchase their product by providing a discounted price. This is a common strategy to increase sales.

A Company Includes an Instant Coupon as Part of Its