The Federated Credit Union,through its direct-mail promotion,encourages its members to write letters to members of Congress asking them to pass legislation favorable to credit unions.Such promotion is a form of _____ advertising.
A)advocacy
B)public
C)institutional
D)comparative

Question

Quizplus · Accepted Answer

The promotion is encouraging members to take action (writing letters) in support of a particular cause (favorable legislation for credit unions). This type of advertising is known as advocacy advertising, which aims to influence public opinion and promote a particular viewpoint or cause.

The Federated Credit Union,through Its Direct-Mail Promotion,encourages Its Members to Write