When a pharmaceutical company uses the phrase "ask your doctor" in its ads,the company is using a _____ strategy to appeal directly to the public instead of physicians alone.
A)pulling
B)public relations
C)rebate
D)pushing

Question

Quizplus · Accepted Answer

The "ask your doctor" phrase in pharmaceutical ads is part of a pull strategy, where the goal is to create demand among consumers, encouraging them to ask their healthcare providers about the medication. This contrasts with a push strategy that targets the providers directly.

When a Pharmaceutical Company Uses the Phrase "Ask Your Doctor